Library Promoting Ideas

 

We live in a socially digital world, were content is thrown at us left and right. How can libraries use this to their advantage? There are a variety of platforms that are available for organizations to utilize for promoting programs and service. Access to the many social media platforms and digital services, allows librarians to share information. Making it possible to engage with the public on many levels. Communication is key to promoting successfully and librarians have to use every available resource to reach as many loyal and perspective patron.   

 

Social Media - The use of social media platforms allows libraries to reach a wider audience. Different platforms can reach different age groups with different content. The content can be designed to garner engagement with the different groups. 

 

Hashtags – Using current trending hashtags can help promote a library campaign. Creating catchy hashtags to describe upcoming and current events and library challenges can draw attention and interest to the library functions. Hashtags like #ResolvetoRead #GeorgiaReads can create community involvement. 

                

 

Staff Interest - Sharing staff interests can ease the stiffness and meanness that many perceive is displayed by most librarians. Hobbies, collections and interests of staff members could be featured on the library’s blog or social media to show the diversity and personalities of the individuals that work in the communities. This could be used to dredge up new and exciting library interest groups in the community.  

 

Pinterest – This platform is used by many people and organizations to share information and ideas. Gathering content and creating visual digital boards for private use or to share with others. Libraries can use this platform to share craft ideas, hobbies, displays and books. They could use the statistics from the board that have the most interest to create more content and programs. 

 

Access to the many social media platforms and digital services, allows librarians to share information. Making it possible to engage with the public on many levels. Communication is key to promoting successfully and librarians have to use every available resource to reach as many loyal and perspective patron. They can also use these platforms to let the public know how great or successful the events and service have been. This informs skeptical individuals that it may be worth wild to attend the next event or to seek out the services. Some may see it as “tooting your own horn”, but library’s need to promote however they can for success. My find that I enjoy creating eye catching and sleek designed graphics to help promote my library. Canva is my tool of choice and I love looking at different organizations and influencer Instagram accounts to see what is trending and catchy.